Lesson 2. Client Goals & Lifestyle

“While a client may spend only a few hours in the salon, they spend months adjusting to their new hair and how it reflects their image in the mirror.”

— Danielle, Founder of Calevie Institute

Learn to conduct professional consultations that clarify client goals and lifestyle needs. Identify maintenance preferences, desired intensity (soft, bold, lived-in, or high-contrast), and align technique with schedules and upkeep capabilities. Set realistic expectations based on hair history and condition to ensure results that are both beautiful and achievable.